IT was estimated that millions of spectators lined the route of the Tour De France. An integral part of the event, taking place an hour before the race started was the Tour de France publicity parade.
This procession featured the sponsors of the Tour de France. Three ‘wrapped’ London taxis advertising ‘See London By Bike’ were driven ahead of the riders as part of the publicity parade on the Cambridge to London stage. One hundred and one Barclays Cycle Hire bikes were wrapped yellow, two special edition train carriages on the Docklands Light Railways were also wrapped, one in yellow and one in green
and a number of iconic London landmarks such as the BT Tower and Marble Arch were lit up yellow. Magenta-coloured signs were placed around London to point people in the right direction for the best views of the riders.
Transport for London had approached the Worshipful Company of Hackney Carriage Drivers for help with providing the cabs, and the Company were delighted to participate in this sporting event. The three taxis were driven by members of the Worshipful Company of
Hackney Carriage Drivers.